About

market: sports & entertainment

size: 250,000 sf retail, dining and entertainment district

scope: branding, signage and wayfinding

project description

As founders of OLIO, Inc., Bob Bangham and Rowena Macaraeg teamed with the renowned architecture firm, The Jerde Partnership, to create this first-of-its-kind retail dining and entertainment district. Our job was to create an unmistakable “visual identity” for the project that would set it apart from every other shopping venue in the country.

Project Insights

Our approach was to layer a patina of previous history onto each building in an attempt to make the complex more authentic, and less the product of a singular time and place. Informed by the history, industry, colors, materials, and signage of the City of Los Angeles, we created back-stories for each building and treated façades as if a different owner built each. We brought CityWalk to life and created a context that set the tone and guided tenants for years to come. We populated the district with animated neon signs, street furniture, public sculptures, vending carts, murals, and floor patterns to imbue the project with a quirky creative personality that subverted architectural homogeneity at every chance.

OTHER WORK