treasure island

project insights

In the early nineties, Steve Wynn was on a mission to reinvent Las Vegas. His goal was to eliminate neon and replace it with fantastical resort environments that appealed to a family audience. After the success of the Mirage, Steve became the first Casino Mogul to venture outside of Las Vegas for the design of his next resort. He came to the creative team that built the wildly successful Universal Citywalk and his challenge to us was to realize his dream of a pirate village and create a sign that people could walk into. Bob and Ro’s approach was founded on the simple idea that pirates wouldn’t build a village, they would steal one. So we spent the next two years “stealing” architectural trinkets and baubles from around the world and composing them with a seaman’s sense.