size: 100,000 SF
scope: environmental graphics + art + wayfinding + theming
We assisted in multiple design elements that create a literal representation of the brand. Art moments include a feature wall using credit cards laid out in the shape of continents, an imaginative sculpture which hangs several stories from the ceiling, and creative room dividers fabricated from cut metal.
Taking these projects from concept to installation took nearly a full year, including prototyping, fabrication and installation. The internal lighting on the map wall was the most significant challenge. Extensive prototyping was needed to ensure the light traveled in a narrow enough beam to concentrate the light within the acrylic; and stepped router cut spaces for cards created a frosted effect that diffused the light around the cards, creating a “glow” from behind.
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