location: Sunnyvale, CA
size: 30,000 SF
scope: branding, storytelling, experiential graphics
NetApp’s goal was to merge the technical and data-heavy side of their business with California’s iconic competition-driven, yet relaxed vibe.
To achieve this, we used bold color and patterning cohesively throughout the space, juxtaposed data with large-scale imagery, and implemented niche art-moments evocative of NetApp’s “fabric of data” story.