market: hospitality
scope: branding, concept design, space activation
The Gentleman Jack Terrace Club at Amway Center turns the building’s signature features, a 100 foot tall internally illuminated spire, a 30 foot long sign, and a two story civic sculpture into downtown Orlando’s hippest outdoor happy hour destination.
As part of RipBang Studios, Bob Bangham and Rowena Macaraeg fused dramatic animated lighting elements with custom furniture and a 20 foot tall bar to activate the space and provide a high degree of entertainment that can be seen from surrounding city streets.
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