Comcast

About
location: Denver, CO

SIZE: N/A Multiple locations

SCOPE: Environmental Graphics + Branding + Wayfinding

Project description

At the heart of Comcast’s mission is continuous innovation. We undertook a massive research campaign to achieve this same mission for their Denver office.

Our intentional design incorporated central brand standards with an underlying edgy and novel aesthetic. By implementing fun, dynamic graphics and wayfinding throughout their office – like dimensional signage layering large-scale graphics – we emphasized Comcast’s desire to inspire both its employees and customers.

Project insights

Characteristic of Comcast itself, we knew we needed a visually compelling art moment. We wanted something striking and convertible to keep up with Comcast’s mission – and we wanted their team to be a key part of building it. With these components in mind, we routed 19,890 holes in MDF board, created an easy-to-follow template and got the whole Comcast crew involved in populating 5,594 interchangeable acrylic pegs into this feature wall. When all was said and done, we looked upon our team creation:“Innovating from the inside out.”