Old Pasadena

project description

Inspired by the history of the project site, which was the former parking structure for the Rose Bowl and Annual Rose Parade, the driving narrative for the wayfinding, murals and artwork was floral. Upon arrival, residents and visitors are welcomed and guided home to one of the 5 residential towers, each with its own floral motif. Custom murals and artwork in the shared amenity spaces promote wellness and social interaction.