Exchange at BLVD One

project insights

We began with extensive market research to understand the unique needs and preferences of the target audience. This foundation allowed us to create a compelling and distinct brand identity for Exchange, capturing its essence and setting it apart from competitors. Our wayfinding masterplanning ensured that visitors could easily navigate the development. This included a comprehensive sign plan featuring ground signs, directional wayfinding, and YAH (You Are Here) maps. Our holistic approach to brand identity and signage for the Exchange mixed-use development not only enhanced its visual appeal but also ensured a practical and user-friendly environment. The result is a well-branded, easily navigable, and welcoming space that resonates with all who visit.