GAF World Headquarters

project description

As part of RipBang Studios, Bob Bangham and Rowena Macaraeg worked with GAF, America’s largest manufacturer of roofing products, as it relocated from its campus of separate buildings to a single, unified facility in Parsippany, New Jersey. The company needed to establish its presence and communicate its brand in order to recruit from the wealth of talent in the local community and the New York/New Jersey metropolitan area. Our scope of work included highly visible identity signage along the expressway as well as signage along the campus wayfinding, experiential workplace branding and exhibits vehicular and pedestrian paths.