market: sports & entertainment
size: 10,000 seat minor league ballpark
scope: fan amenity masterplan, environmental graphics
With the 10,000 seat ballpark renovation already under construction, The Bulls asked Bob Bangham and Rowena Macaraeg of RipBang Studios to choreograph the best fan experience in the Minor Leagues. We used signage, environmental graphics, restaurants, retail and amenities to create an entertaining atmosphere with baseball as a backdrop. We worked with The Durham Bulls, Centerplate, and local developer, D3 Development, to integrate the stadium into Downtown Durham’s pedestrian circulation.