Tampa Bay Times Forum

project description

The Tampa Bay Lightning asked Bob Bangham and Rowena Macaraeg, as part of RipBang Studios, to create a series of entitlement / sponsor zones at the four corners of the main concourse. The resulting “PowerPlay Decks” are unique neighborhoods designed to enhance the event experience and provide visibility to corporate partners while reinforcing the Tampa Bay Times Forum and Lightning brands. Each PowerPlay Deck activates the concourse with fan amenities, artwork, photo opportunities, and seating areas with a view to the game.