Universal Citywalk

Project Insights

Our approach was to layer a patina of previous history onto each building in an attempt to make the complex more authentic, and less the product of a singular time and place. Informed by the history, industry, colors, materials, and signage of the City of Los Angeles, we created back-stories for each building and treated façades as if a different owner built each. We brought CityWalk to life and created a context that set the tone and guided tenants for years to come. We populated the district with animated neon signs, street furniture, public sculptures, vending carts, murals, and floor patterns to imbue the project with a quirky creative personality that subverted architectural homogeneity at every chance.