about

market: sports & entertainment

size: 4 33' long airstream trailers

scope: experience design, custom artwork, exhibit design, digital interactives

project description

The Scion Mobile Tour was designed to rethink the idea of buying a car. A Scion xB, tC and xD traveled with each customized Airstream lounge where customers can design and purchase their cars directly from the Scion website. As part of RipBang Studios, Bob Bangham and Rowena Macaraeg provided full design services including interactive elements, selection of materials and finishes, and sculptural elements and graphics.

Project Insights

Aftermarket accessories are displayed as sculptural art objects enticing buyers to customize their own Scion.

OTHER WORK