market: sports & entertainment
size: 4 33' long airstream trailers
scope: experience design, custom artwork, exhibit design, digital interactives
The Scion Mobile Tour was designed to rethink the idea of buying a car. A Scion xB, tC and xD traveled with each customized Airstream lounge where customers can design and purchase their cars directly from the Scion website. As part of RipBang Studios, Bob Bangham and Rowena Macaraeg provided full design services including interactive elements, selection of materials and finishes, and sculptural elements and graphics.